Design+Marketing

The Valor Model

By

Ruben Pereida, CEO

22.10.24

/

7 min.

In a digital world overflowing with options, trade businesses often struggle to stand out—bogged down by confusing tools, scattered efforts, and slow results. At Valor, we’ve cracked the code to cut through that mess with a streamlined approach we call The Valor Model. Built on simplicity, strategy, and speed, it’s designed to lift plumbers, electricians, contractors, and more into the spotlight, turning their hard-earned skills into online success. Here’s how it works.

Simplicity

The digital world is so complex and not every marketing tactic is worth doing. With endless platforms, trends, and tools vying for attention, trade businesses can easily get lost in the noise—spending time and money on strategies that don’t deliver. Chasing every shiny new ad format or social media fad often leads to clutter and confusion, diluting your message. At Valor, we believe simplicity cuts through that chaos. By focusing on what works—like a clean website, a strong logo, or targeted ads—we strip away the excess and zero in on what actually grows your business, fast and effectively.

Strategy

Strategy allows you to know where you are headed and it lays out the necessary steps to get you there. In the fast-moving digital landscape, trade businesses can’t afford to throw darts blindfolded—random efforts waste time and miss the mark. A solid strategy acts like a roadmap, pinpointing your goals, whether it’s more leads, bigger jobs, or a stronger reputation. At Valor, we lay out clear, practical steps—think optimized websites, smart ad placements, or standout branding—so you’re not just moving, but charging toward growth with purpose and precision.

Speed

You get to move fast when you eliminate any guesswork. In the digital race, trade businesses can’t afford to stumble through trial and error—delays mean lost opportunities. By pairing strategy with simplicity, we cut out the fluff and focus on what delivers results right away, like a website that launches quick or ads that hit the ground running. At Valor, speed isn’t just about rushing—it’s about getting your business in front of customers faster, with solutions that work from day one.

Together, Simplicity, Strategy, and Speed form The Valor Model—a no-nonsense approach that powers trade businesses in the digital world. By stripping away complexity, charting a clear path, and moving fast with purpose, we transform your online presence into a tool that works as hard as you do. At Valor, this model isn’t just theory—it’s how we deliver real growth, helping trades stand tall and thrive in a crowded landscape.